Aliexpress wanted to promote their Bonus Buddies feature on their app, where users received discounts on their products.
The objective was to create awareness of the feature and generate registrations on Aliexpress. Binfluencer identified the Influencers that would create more impact and generate more traffic, from the lifestyle, technology and other industries.
For Instagram and YouTube, the content created by the profiles invited their audience to register on AliExpress using Bonus Buddies. The influencers showed where the feature was located in the App, how it works and invited their audience to save money by using it. Additional each profile shared a discount code.
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